Communication and Public Engagement
The communications and public engagement team was based at the University of Essex. The team provided the expertise for any ADRN-wide marketing, leading on the strategic development of communication and public engagement plans.
The team had the responsibility for the design, brand and tone of all the ADRN external communications to ensure a cohesive ADRN identity. They provided training and support to the Communications and Public Engagement teams across the Centres.
The team ensured that the content on the website was current, relevant and reflected the ADRN ethos and aims. They provided training and support for each Centre’s web editors. They provided website monitoring, Google analytics, daily maintenance, and trouble shooting and carried out audience testing to test the website’s usability.
ADRN social media
The team managed and monitored the ADRN social media channels, such as YouTube and Twitter. The team ensured that a stream of comments were added and promoted the Network and gained an ever increasing readership.
External facing promotional materials
The team produced the Network News newsletters, the quarterly researcher newsletter, the annual review, and many other publications. They also wrote articles for placement in targeted publications to promote and highlight the services that the ADRN provided to data providers and researchers.
They collaborated with researchers and interested advocates to produce podcasts and videos about the ADRN.
Data Acquisition Team
Communications and engagement played a key role in the data acquisition strategy, which was supported with written materials, promotion opportunities and profile raising.
The team led on the annual ‘All hands’ Conference which enables the ADRN to come together to learn, share and meet each other in person.
The team also attended conferences to promote the ADRN among key audiences, such as policy makers, researchers and the public. They organised events, such as the Talk Big Data public panel series and other events for the Festival of Social Sciences.